News

Kadrige Appoints Karen Zbyszinski, Vice President of Sales for the Americas

Seasoned Industry Executive to Lead Kadrige’s Development in USA

PARIS, France – October 17, 2011, Kadrige (www.kadrige.com), the European leader in SaaS (Software-as-a-Service) e-detailing and e-conferencing solutions dedicated to the health care industry, today announced the appointment of Karen Zbyszinski as Vice President of Sales for the Americas. Karen Zbyszinski will be responsible for defining Kadrige’s strategy and developing the company’s business in the US. She will lead the Kadrige US organization, focusing on major accounts and strategic partnerships in the territory.

Karen Zbyszinski is a seasoned executive bringing over 10 years of experience in the Hi Tech and Pharmaceutical industries. Prior to Kadrige, Karen held senior roles at InfoLogix, Exploria, and most recently was Director of CRM sales at Cegedim.

“Karen’s deep background in the software industry, combined with her experience in selling to the world’s major pharmaceutical companies makes her an excellent fit for Kadrige,” said Hubert Catanese, Chief Executive Officer, Kadrige. “Karen will bring to the company her deep understanding of the American pharmaceutical market and will allow Kadrige to become the number one supplier of remote e-detailing solutions through the Hybrid* sales model in the North American market.

“I am thrilled to lead the Kadrige team in the US and drive the adoption of e-detailing solutions that empower health care sales professionals,” said Karen Zbyszinski. “As evidenced by the company’s success all over the globe, customers of all sizes in the life sciences industry are seeking highly competitive integrated sales tools that reduce cost, increase productivity and bring new dimensions in flexibility. I believe Kadrige’s assets, its technology, its market expertise and its know-how enabling successful long term deployments, position the company in a very unique spot to be successful in the North American markets.”

Karen Zbyszinski is a Delaware Valley College, Doylestown, Cum Laude graduate and holds a Bachelor of Arts in English Language Studies gained in May 1998.

About Kadrige

Kadrige is the European leader in SaaS (Software-as-a-Service) e-detailing and e-conferencing solutions. Its deep understanding of the complex requirements of the pharmaceutical industry professionals has enabled the development of high performance and innovative solutions and services. Kadrige offers software solutions intended for health care sales forces, which enable a smooth transition from a classical health care visit model towards a “hybrid” model, which brings a much higher return on investment. With this hybrid* model, Health Care Professionals smartly mix face-to-face promotions of their products to the health care professional, and remote live e-detailing visits by combining telephone and internet. Founded in 2002, Kadrige has more than 50 employees and several clients in France and around the world among which are ranked in the top 20 pharmaceutical company ratings. For more information, please visit: www.kadrige.com.